Selected Work

Data Engineering · Cloud · BI · Automation

Automated Executive Reporting Platform

Built an automated data platform extracting from multiple systems, transforming through layered architecture, delivering fresh dashboards to stakeholders every morning.

Outcome

Eliminated manual reporting. Improved data trust. Daily automated insight.

Marketing Analytics · Tableau · Attribution

Marketing Intelligence & Attribution

Consolidated scattered advertising data into a central reporting layer with automated ingestion, transformations, and executive dashboards.

Outcome

Single source of truth. Automated cross-channel reporting. Faster decisions.

Generative AI · LLM Applications

AI-Powered Interview & Assessment System

Built an AI interviewer that conducts structured interviews, evaluates responses against job criteria, ranks candidates, and delivers gap analysis reports to HR.

Outcome

Scalable assessment. Consistent evaluation. Structured reports with gap analysis.

Machine Learning · Customer Analytics

Personalised Recommendation System

Designed recommendation models analysing behaviour and interaction patterns to deliver personalised suggestions and improve content discovery.

Outcome

Improved relevance. Better experience. Increased engagement and retention.

ML · Predictive Modelling · Product Analytics

Churn Prediction & Retention Analytics

Built churn and engagement prediction models with behavioural segmentation, delivering retention insights that informed targeting strategy.

Outcome

Early risk identification. Improved targeting. Faster product decisions.

Analytics Engineering · Data Pipelines · BI

Enterprise Data Pipeline & Analytics Foundation

Built analytics engineering frameworks, transformation logic, data pipelines, and quality processes to make reporting trustworthy.

Outcome

Reliable reporting. Consistent metrics. Stronger decision-making.